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Good knight

Chevalier 2010 Val de Loire Pinot Noir (Loire) – I start with a complaint: the “Imported by Kermit Lynch” sur-label of much comment in crankier realms of the internet is, here, completely over the top in comparison to the proprietor’s identity, and highlights exactly why so many people find this respected importer’s new labeling practice difficult to accept, no matter how wise it might seem from the perspectives of branding and marketing. Who’s the most important person with respect to this bottle’s contents, anyway? If it’s Kermit, then fine; importer-directed cuvees aren’t unknown, certainly not from this particular importer. If not…

As for the wine? It’s tasty. Functionally a rosé with a little more precision than normal, not just in terms of its acidity but also in its pure thrust of pinkish-red fruit. Some flaky, bone-like minerality. Despite it being pink, there’s something about the wine that seems to cry out for fish…especially fish straight from the boat, cooked on a warm beach somewhere, a bottle bouquet of this wine resting (in quantity) in barrels of ice. In which situation, I could drink a lot of this. And then, probably, fall asleep on the beach, surrounded by a little shower of “Imported by Kermit Lynch” labels. (7/11)