Price tomfoolery at Martignetti Liquors

So I was at Martignetti Liquors on Soldiers Field Road in Brighton, Massachusetts today. Martignetti is rarely known for the area’s lowest prices, but they do have an excellent selection and they know their stuff.

However, while browsing their clearance bin, I noticed something peculiar. The Eric Texier 2000 Côtes-du-Rhône-Villages Chusclan was in the bins at $19.99. Now, that might not be an unusual price, except that the other sticker on the labels indicated that the original price was $29.99! Now, this is a wine that, at release, went for various prices in the mid-teens. So what’s going on at Martignetti Liquors? Some of the other prices are a bit…fishy…as well. Caveat emptor.

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